Creation of a new season pass type for Searchmont Resort during the 2023-2024 ski and snowboard season. A glow effect was used as the basis for the development of the pass and its corresponding promotional materials. A new logo and theme were developed to differentiate the pass from other season passes.

Physical night pass cards were created and printed in-house with the resort’s printer. The passes were designed to be colourful and stand out by using the theme in all applicable areas.

A promotion campaign was run leading up to the night ski season through social media and google ads to great success. The resort saw hundreds of passes being sold in the first week alone. Since these passes were sold after season passes were already on sale, this pass captured a market that otherwise would not have purchased a pass and helped generate traffic during the evenings.